Brand Work
Twenty years of advertising work, from building brand voices at major agencies to writing and directing campaigns for some of the most recognizable names in sports, entertainment, and consumer culture.
The through line has always been the same: pitch the wildest, most fun concept imaginable, scale it back to their comfort zone, then immediately make it wild and weird again. Because that's what cuts through.
Amazon Prime Sports
Working directly with Amazon's TNF team, we developed a campaign to promote key weekly matchups by raiding their endless catalog of blockbuster films and building original narratives that mirrored each game's storyline. The players became the characters. The stakes became as gloriously '80s cinema as we could possibly make them.
Whatnot
Whatnot wanted to make noise around the most expensive basketball card ever pulled, the LeBron James Logoman. So we made them an offer: the first person to unbox it on Whatnot wins a brand new Lamborghini. A call-to-action brand film with actual consequences. It worked.
Comedy Central
A direct-to-client relationship built on some crafty pitch work. We convinced Comedy Central to let us make branded content that felt like the network itself made it, for Subway, Cheez-It, Snapple, and Axe. They simply couldn't get enough of these lovable idiots.
Viceland's Weed Week
During Viceland's Weed Week, we created a digital and live activation giving audiences the opportunity to get absolutely torched with a Jeff Sessions deepfake. It was exactly what it sounds like.
Sun-Maid Raisins
Direct-to-client work that started with a rogue pitch. They loved it so much they asked for us by name, and we delivered. We were paid in raisins and merch, but the experience of promoting the greatest snack on planet earth was priceless.
Captain Morgan & Budweiser
At Anomaly, I owned the social media voice for Captain Morgan from day one, building the brand's following from zero to 30,000+ across all channels while writing and producing all content end-to-end. Alongside that, I conceptualized and wrote TV, print, OOH, and digital campaigns for Captain Morgan and Budweiser.
